Marketing, Pathway Certificate
Program Description
The Marketing Certificate is a one-year credential that provides foundational skills in marketing strategy, digital and social media marketing, consumer behavior, and business communication. This certificate is designed to be flexible and stackable, meaning students can:
- Earn it as a Standalone Certificate – Ideal for those looking to enter the workforce in entry-level marketing, sales, or communications roles, or to support small business and entrepreneurial efforts.
- Stack it Toward the AAS in Business – This certificate applies directly toward the Associate of Applied Science (AAS) in Business, allowing students to develop a marketing focus while continuing toward a full degree.
This stackable credential allows students to build practical, in-demand marketing skills step by step without repeating coursework. Whether preparing for immediate employment or continuing their education, students gain a strong foundation in modern marketing practices applicable across a wide range of industries.
Program Learning Outcomes
Upon completion of the Marketing Certificate students will be able to:
- Recall key marketing concepts, theories, and terminology.
- Understand the role of marketing in business and its impact on consumer behavior.
- Apply marketing principles to develop and execute marketing campaigns.
- Analyze market trends, consumer data, and digital analytics to inform marketing strategies.
Career Considerations
The Marketing Certificate supports students wanting to pursue various career paths in marketing. They may seek roles such as marketing coordinator, sales associate, marketing specialist, or social media strategist.
Program Course Requirements
| First Year | ||
|---|---|---|
| Third Term | Credits | |
| BA 223 | Principles of Marketing | 3 |
| Credits | 3 | |
| Second Year | ||
| First Term | ||
| BA 238 | Professional Selling | 3 |
| BA 239 | Advertising | 3 |
| Credits | 6 | |
| Third Term | ||
| BA 253 | Social Media Marketing | 3 |
| Credits | 3 | |
| Total Minimum Credits | 12 | |
Advising Notes
- This course path is designed for a Fall start and is fully embedded within the AAS in Business. Please see advisor to ensure you are following the correct path to meet your goals.
- All courses must be passed with a grade of C or better.